Over 20 Million Viewers For NCAA Final

Over 20 million sets of eyes in the U.S. viewed Kentucky take the NCAA men's basketball championship last night on CBS.  The Wildcats victory over Kansas averaged 20.87 million viewers, which is a 5% increase over last year (but it's down 3% from 2010).  This despite the fact that the game ended close to midnight on the East Coast (apparently I'm the only one who has to get up at 6:00am everyday to go to work).  12.3% of U.S. households tuned in to the game, with the most viewers coming from Louisville (51.1% of households) and Kansas City (39.2%).